How to Follow Joy in Business

How to Follow Joy in Business


In this conversation, Kathy Goughenour shares her journey of leaving the corporate world to create a business based on joy. She emphasizes the importance of valuing joy and taking action to live a fulfilling life. Kathy also discusses the power of reframing failure as feedback and celebrating both success and mistakes. She highlights the significance of enjoying every moment and living authentically, challenging societal expectations.

Kathy shares her perspective on retirement and the importance of exploring new possibilities with purpose. Overall, this conversation encourages listeners to embrace joy and create a life they love. 

Kathy Goughenour and Donnalynn also discuss the importance of overcoming pushback and naysayers, especially for women in business. They emphasize the need to listen to oneself and ignore negative voices. They also explore the possibilities of building relationships in the online business world and the freedom to explore different cultures and energies. 

The conversation highlights the significance of making hard choices and including others in the conversation. They discuss the importance of embracing inner joy and knowing that all is well. Finally, they talk about creating joy and celebrating life.


Value joy and take action to live a fulfilling life.
Reframe failure as feedback and celebrate both success and mistakes.
Enjoy every moment and live authentically.
Explore new possibilities with purpose, even in retirement. Overcome pushback and naysayers by listening to yourself and ignoring negative voices.
Build relationships in the online business world to expand your reach and opportunities.
Make hard choices and include others in the conversation to find a balance in relationships.
Embrace inner joy and know that all is well, allowing for a more joyful and fulfilling life.


00:00 Introduction and Valuing Joy
01:18 Leaving the Corporate World
04:25 Learning from Mistakes and Reframing Failure
05:03 Creating a Business You Love
06:29 Making Learning Fun
07:17 Celebrating Success and Failure
08:32 Reframing Failure as Feedback
09:35 Enjoying Every Moment
11:10 Living Authentically and Embracing Emotions
13:14 Challenging Societal Expectations
15:20 Choosing Joy and Enjoying Life
20:30 Traveling with Purpose
21:17 Listening to Your Desires
21:44 Overcoming Pushback and Naysayers
23:11 Listening to Yourself and Ignoring Negative Voices
23:33 Building Relationships in the Online Business World
25:30 Exploring Different Cultures and Energies
27:08 Making Hard Choices and Including Others in the Conversation
28:36 Finding a Balance in Relationships
29:56 Raising Awareness and Making Choices
30:40 Embracing Inner Joy and Knowing All is Well
33:08 Creating Joy and Celebrating Life
37:20 Shifting Uncomfortable Feelings into Joy
41:12 Connecting with Kathy Goughenour

About Kathy Goughenour

Kathy Goughenour is the founder of Virtual Expert® Training, where she teaches professional women how to build their own, work-from-anywhere Virtual Expert businesses. 

Kathy runs her virtual empire from her dream home — which is a tiny cabin in the middle of a Missouri national forest. She can be found sporting a tiara most of the time. And she wears PJs (not gowns). Yes, you got it. PJs and tiaras because that’s the type of kingdom she’s ruling. And why not? She knows that when you become a powerful woman, you can make your own rules.


Donnalynn Riley is a Joy Coach and Speaker. She has been described as a powerful translator for humankind, helping people take the esoteric concepts that make sense around how the world works; spirituality, the law of attraction, energy, the power of the mind–and apply them in a way that actually works to create lasting joyful success with ease. 

She helps people have the best day ever over and over again, moving away from ineffectively envisioning the things they want: more time, more money, and more freedom, to create their dream life full of joy, success and ease.

Educated as a Spiritual Health Coach, Quantum Biofeedback Specialist and Certified Law Of Attraction Wealth Practitioner, Donnalynn has been coaching high-achievers to become masters of their energy, communication, relationships, and success for over a decade. 

Featured in FOX, ABC, NBC, and CBS, Donnalynn Riley is now on a mission to inspire 42 million people to prioritize their joy and emotional well-being so they can achieve their goals and have the most awesome time doing it!

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How to Follow Joy in Business
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